Everything you need to talk about Chalkline.
Logos, colors, typography. For internal teams, partners, press, and anyone building a deck, a slide, or a campaign that mentions us. All logo assets are SVG — they scale to any size, open in any modern design tool or browser, and render crisp on every screen.
Logo system.
Three formats — mark, wordmark, and full lockup — each available in chalk-green, white, and ink. The mark works at any size; never reconstruct it manually. Always preserve clear space equal to the height of the mark on every side.
Palette.
Chalk-green anchors the brand — a brighter, system-aligned descendant of the original Chalkline lime. The five-color spectrum (chalk-green → cyan → indigo → violet → pink) is used in diagrams, suite cards, lifecycle stages, and the property map. Click any swatch to copy its hex value.
Primary
Spectrum
Spectrum · deep variants
Used as left-side gradient stops for the Sankey flows and deep accents.
Neutrals
Type.
Two typefaces, both free on Google Fonts. Use DM Sans for everything editorial — headlines, body, UI. Reserve JetBrains Mono for technical voice — labels, captions, data, code.
DM Sans
Display + body + wordmark Get on Google Fonts ↗Aa Bb Cc 0123
Light · 300
Regular · 400
Medium · 500
Semibold · 600
Bold · 700
Extra Bold · 800
Black · 900 · wordmark
JetBrains Mono
Technical voice · labels · data Get on Google Fonts ↗Aa Bb Cc 0123
Light · 300
Regular · 400
Medium · 500
Semibold · 600